Birth Story

  A time of Rebirth, awareness, and awakening. 

  Hiii, I am so happy to meet you!!

I’m Sha’, proud CEO, and founder of Soi Asé, Self Care Essentials. I would like to share with you the story behind the start of it all.

 I remember it so vividly,

 It was a sunny afternoon in East Atlanta, mid year 2020, I was researching, and seeking guidance on inner and outer elevation. Suddenly, I felt this dispersal of energy of EVERYTHING. It was as if all of my thoughts had cleared out the way, and made room for an uplifting light of awakening. I found exactly what I was seeking. A major realization, that became the birthing moments of Soi Asé, Self Care Essentials.

 I became aware that I hadn’t been tending to myself as fully as I could, and that my self-care routine was present, but only in the bare minimum sense. This showed up in different areas of my life; creating imbalance. I wanted to lighten my life up, and make it more beautiful. I knew this was the time to reconnect, rebuild, and uplift myself internally (ultimately externally), through my own Self+ Care products. It truly, all starts from within. 

  I thought of how many others would benefit from this newfound awareness I received, on the tremendous importance of Self +Elevation, through Self +Care products. 

 I thought of how great it would be to create Plant Based Self+ Care products that myself, and my family could enjoy. I thought of the mental comfortability, and Mind +Ease that would come from using an all natural good. I thought of the impact that would come from enlightening the community, on Self+Elevation, through Beautiful Natural nourishment. 

 This was also a time of realization that so many of our daily products contain harmful ingredients. So instead of being exposed to those toxic ingredients, I decided to create Plant based products that look, feel, and smell amazing, while excluding any harmful/unnecessary ingredients. 

 This concept, alongside the influence of an aunt, who had just introduced me to her curation of her handmade bath soaps. With guidance and Instruction, this definitely laid a beginning foundation. I was intrigued at the amount of creativity she had from freely, and abundantly creating her own products from home. It was so lovely to see, and I knew my heart was drawn in the same direction.  

 Remembrance also played a factor,

 When I was a little girl, I remember a hand cream that both my Aunt, and Great Grandmother used. Two very Fabulous women, whose presence was Divinely Feminine, and the hand cream itself was an extension of their femininity. Strongly scented, and had a powering scent of feminine floral sophistication. A scent, and feeling, I still remember. This was in the 90’s, long before I learned the concept of product formulation. This was the feeling I wanted to put out into the world, for others to carry with them.Experiencing this essence of Beauty, Care, and Intention, at a young age, lives on softly within the energy of Soi Asé, Self Care Essentials.   

   What began as one idea, changed along the way, and even evolved again after that. Through guidance, and discernment, I was finally led to create All Natural Shea Butters. After trying them out on myself, and my family consistently for a great length of time, and receiving their expressive love, feedback, and increasing amount of requests, I knew it was time to put it out into the world! 

 So I want to welcome you, and thank you for coming along with me on this  beautiful journey of Self Elevation, through natural nourishment. 

May each Suave Shea Butter Body Cream bring you moisture, nourishment, fulfillment, and Elevation, peacefully. 

  With Love, 

              Sha’

     CEO - Soi Asé, Self Care Essentials